Word of Mouse boosts sales at Sleeperz Newcastle Hotel
April 13, 2012
Sleeperz Newcastle flying high thanks to positive internet reviews
(Newcastle, April 12 – 2012) Before the internet, a satisfied traveller might write some comments in a hotel’s guest book or tell a friend, now customers go online to tell the world what they thought of their hotel stay.
The popular and growing trend in hotel customers reviewing their stay using online travel websites and booking engines is proving to be a make or break factor for businesses operating in the hospitality industry.
Sleeperz Hotels, the innovative budget hotel business, is one company that is experiencing the benefits of the trend called “word of mouse”.
Sleeperz opened its latest design-led premium budget hotel in Newcastle in January and says strong trading and higher than expected sales in its first three months have been boosted by positive customer reviews on three major travel websites and booking engines.
Sleeperz Newcastle is currently:
Javeed Anwar, Head of Marketing and Sales for Sleeperz Hotels, said: “Word of mouse is something that hoteliers and hospitality professionals ignore at their peril.
More and more people are using the internet to book short breaks, hotel rooms and holidays these days and customer reviews can make or break a brand.
The excellent reviews and rankings on three of the most influential websites in the travel industry are a strong indicator of consumer confidence in Sleeperz Hotels, especially as we are a relatively new brand.
We are so confident about this we carry a link on our website homepage direct to TripAdvisor reviews.”
Sleeperz entered the budget hotel sector in November 2008 when it opened its first hotel in the Welsh capital Cardiff. It recorded average occupancy figures of 66% for its first year, well above the city and national averages.
Sleeperz Newcastle is on track to do even better
Mark Armstrong, general manager of Sleeperz Newcastle, said: “We have easily exceeded the occupancy and sales targets we set for ourselves for the first quarter and have found that we are regularly fully booked on weekends.
A lot of this success has been due to internet bookings and positive reviews but it all comes back to a simple truth, did the customer like the hotel and enjoy their stay.”
Sleeperz’s philosophy of creating stylish hotel properties with modern cutting edge architectural design sets the brand apart from other larger competitors in the budget hotel sector such as Premier Inn and Travelodge.
Boutique hotel owner and interior design expert Janine Powell was hired as a consultant to create an air of sophisticated vibrancy at Sleeperz Newcastle.
Newcastle’s glass fronted hotel has compact rooms with fresh, colourful and contemporary interiors.
Aston Bowles, Head of Digital at Newcastle marketing agency Adessi, said: “Sleeperz is a new and interesting brand and they are showing what can be achieved when you combine a good operational product with an engaging online presence, creative use of social media networks and a willingness to interact with customers, whether they are satisfied or complaining.
As in the real world, having a good strategy, listening to people and engaging properly are the cornerstones of being successful in online business.”
The company has plans to expand and Sleeperz has earmarked major UK cities, including Liverpool, Manchester and London as potential venues for hotels in the next phase of the company’s development.
For more visit www.sleeperz.com
Notes to Editors
Sleeperz Hotels is a new and innovative UK budget hotels business.
It opened its first UK hotel in the Welsh capital Cardiff in 2008 and is working to a plan to expand and build further hotels in major UK cities, including Liverpool, Manchester and London.
Sleeperz prides itself on introducing a new generation of compact lifestyle hotels into the UK budget hotels market and creating a design led philosophy of colourful, stylish, compact contemporary rooms at affordable room rates.
Its aim is for its customers to experience stylish urban living in a city centre hotel environment.
Sleeperz also aims to build distinctive buildings that make a positive architectural contribution to the cities in which it chooses to build hotels.
The growth in Sleeperz – and the construction of its second UK hotel in Newcastle – has been driven by a £7m investment in the business by the company's investors, including Andre Hoffmann, and Connection Capital. The debt finance for the Newcastle development is being provided by The Co-operative bank.
Videos detailing the hotel experience are available to watch on YouTube at the following link: www.youtube.com/sleeperzhotels