Sleeperz on track to open Newcastle hotel

(Cardiff, October 10 – 2011) Sleeperz Hotels, the innovative budget hotel business, is on track to open its second UK hotel in Newcastle in December.

The 98-bedroom, six storey hotel is situated on Westgate Road near Newcastle’s Central Station and will be the North East city’s first ever design-led budget hotel.

The development, on the site of a former Parcel Works in the heart of the North East capital, follows around £7m of investment in the Sleeperz brand and the opening of its first UK hotel in Cardiff in November 2008.

David Myers, chief executive of Sleeperz Hotels, said:

“We are bringing something new and different to Newcastle and the North East. A stay at Sleeperz offers a stylish urban living experience in a city centre hotel environment at affordable prices.”

The construction of Sleeperz Newcastle signals the creation of a new niche in the hotel scene for leisure and business travellers visiting North East England.

Sleeperz Newcastle will offer quality, stylish compact rooms with fresh, colourful and contemporary interiors at room rates from £60, including free wi-fi access.

David Myers said: “

Newcastle is not just the capital of North East England; it’s a thriving visitor destination and a great city for business and conferences.

The combination of a superb location and a distinctive new market niche means we are excited about our investment and the chance to create jobs and grow the North East economy.”

According to the latest figures from destination marketing agency NewcastleGateshead Initiative and national tourist board Visit England, Newcastle’s hotel sector is among the highest performing of any UK city.

Average room occupancy for hotels in Newcastle is 78 per cent compared to a national average of 65 per cent according to Visit England.

Sleeperz Newcastle will also create 25 full time jobs in the local economy.
Sarah Stewart, chief executive at destination marketing agency NewcastleGateshead Initiative, said:

“Tourism is a growth sector in NewcastleGateshead and has shown resilience during the recent recession with hotel occupancy levels up on the national average.
We are thrilled that Sleeperz has chosen to bring its unique approach to budget accommodation to NewcastleGateshead as it significantly strengthens the hotel offer across the destination.”

David Myers, said:

“Sleeperz Hotels was a business born in the recession and has consistently bucked the trend during our three years of trading. We are confident that even in these challenging economic times, our distinctive offer to consumers will prove as popular with people visiting Newcastle as it has in Cardiff.”

The company has plans to expand and Sleeperz has earmarked major UK cities, including Liverpool, Manchester and London as potential venues for hotels in the next phase of development.

For more visit www.sleeperz.com and watch video of the Sleeperz Hotels experience at: www.youtube.com/sleeperzhotels

Notes to Editors

Sleeperz Hotels is a new and innovative UK budget hotels business.

It opened its first UK hotel in the Welsh capital Cardiff in 2008 and is working to a plan to expand and build further hotels in major UK cities, including Liverpool, Manchester and London.

Sleeperz prides itself on introducing a new generation of compact lifestyle hotels into the UK budget hotels market and creating a design led philosophy of colourful, stylish, compact contemporary rooms at affordable room rates.

Its aim is for its customers to experience stylish urban living in a city centre hotel environment.

Sleeperz also aims to build distinctive buildings that make a positive architectural contribution to the cities in which it chooses to build hotels.

The growth in Sleeperz – and the construction of its second UK hotel in Newcastle – has been driven by a £7m investment in the business by the company's investors, including Andre Hoffmann, and Connection Capital. The debt finance for the Newcastle development is being provided by The Co-operative bank.

Videos detailing the hotel experience are available to watch on YouTube at the following link: www.youtube.com/sleeperzhotels