All posts in Press releases

  • Sleeperz unveils Princes Street expansion at Edinburgh Hotel

    Bedroom Cityroomz Suite

    Sleeperz Hotels, the innovative UK budget hotel operator, has completed a 43-room expansion of its Cityroomz Edinburgh hotel with a new wing accessible via Princes Street.

    Sleeperz has converted Princes House, a former three storey office block, into a deluxe wing made up of superior double, family and cabin rooms; as well as ten suites with kitchenettes and lounges.

    David Myers, chief executive of Sleeperz Hotels, said: “Sleeperz is excited to unveil an additional 43 high quality hotel rooms, including our first-ever suites, right in the heart of Edinburgh.

    Our guests can stay next door to one of the UK’s best shopping streets, in a world-famous Capital city, for a great-value price – a formula we’re confident will be successful – and deliver important growth in Edinburgh’s visitor economy.”

    The Cityroomz suites are the first to be introduced across Sleeperz’ portfolio of affordable design-led hotels in Cardiff, Newcastle and Edinburgh and are aimed at attracting business travellers, families and couples seeking longer city breaks.

    A new suite at Cityroomz Edinburgh

    Modern and practical living spaces in Cityroomz Edinburgh Suites

    The suite bathrooms feature flooring printed with a city street map of Edinburgh, showing landmarks and locations including Shandwick Place.

    Edinburgh street map bathroom flooring

    A street map of Edinburgh printed on bathroom flooring at Cityroomz

    The expansion increases bed-stock to 115 rooms at Cityroomz Edinburgh, which is located on Shandwick Place between Waverley and Haymarket stations and close to Edinburgh International Conference Centre.

    The development comes before Sleeperz Hotel open a new 120 room hotel above Dundee Railway Station, opposite the new V&A Museum, in 2018. The new hotel is part of a £1bn programme to regenerate Dundee Waterfront.

    Cityroomz Expansion – STATS

    43 new rooms

    10 Suites (including kitchenettes, dining area, sofas and living space)

    22 Superior Double rooms

    6 Family rooms

    3 Accessible rooms (including 1 Family room)

    2 Cabin Twin rooms

    A new family room at Cityroomz Edinburgh

    Family room at Cityroomz Edinburgh Princes Street Wing

    Suites you Edinburgh

    Cityroomz suites are fitted with kitchenettes, Smeg appliances, en-suite bathrooms, dining space, living area, sofas, wall-mounted flat screen TV’s, super-king and king-size beds, bespoke custom made Sleepeezee mattresses, laptop safes and tea and coffee facilities.

    Glasgow architects Maith Design was appointed to transform the disused office block into stylish and affordable living spaces.

    The expansion was delivered in partnership with Town Centre Securities PLC, a leading UK property and investment company.

    Colin Steele, acting on behalf of Town Centre Securities, said: “We are delighted to have worked with Sleeperz on this exciting project, the development of Princes House completes the regeneration of this part of Shandwick Place and will bring further footfall into the West End of Edinburgh.”

    Cityroomz Edinburgh opened in May 2013 with 72 rooms and a rooms-based limited service philosophy.

    Guests enjoy stylish interior design, custom made pocket sprung beds, free and fast Wi-Fi and a continental breakfast available daily.

    Occupancy at Cityroomz Edinburgh has consistently been above 85% with market leading RevPar performance (source STR).

    Sleeperz Hotels was advised by Jonathan Sutton of Lewis Sutton property consultants.

    For more about Sleeperz Hotels and its sister brand Cityroomz, visit: and Sleeperz

    Issued on behalf of Sleeperz Hotels by Honeypot Media

    Media Enquiries
    For more information, to request an interview or additional images, contact: Matthew Moore, Honeypot Media, on: or call: 07791 798 185

  • Sleeperz Hotels to open in £1bn Dundee waterfront development


    Company leading the revival of modern railway hotels to open 120 bedroom property above new landmark station concourse (Euston, London – February 4, 2014)

    Sleeperz Hotels, the innovative UK budget hotel company, is to open its fourth UK hotel in partnership with Dundee City Council, as part of a £1bn regeneration of Dundee’s waterfront and railway station.

    Sleeperz Hotel Dundee will be a 120 bedroom property in a stylish curved concourse above a new £22m redeveloped rail station, with panoramic views over the River Tay and onto the new waterfront plaza.

    David Myers, chief executive of Sleeperz Hotels, said: “Sleeperz Hotels is an innovative fast growing company with ambitious plans to expand our portfolio of UK lifestyle hotels and is delighted to secure such an exciting development.

    Dundee’s waterfront regeneration is one of the biggest of its kind ever to take place in Western Europe and will transform the city as a leisure, tourism and retail destination.

    Dundee needs to increase its bed stock and visitors to the city will benefit from our distinctive brand of stylish contemporary rooms and ultra-convenient location at affordable prices.”

    Since opening its first UK hotel in Cardiff in 2008, less than 300m from Cardiff rail station, Sleeperz Hotels has been leading a modern revival of the classic British railway hotel.

    The company specialises in building stylish and affordable city centre lifestyle hotels, often on awkwardly shaped land, close to mainline rail stations.

    Sleeperz Hotel Cardiff was followed by the opening of a 98-bedroom hotel in Newcastle in January 2012 and the creation of a new ‘rooms based’ sister brand of budget hotel called Cityroomz – with a first opening in Edinburgh in May last year.

    Sleeperz Hotels offer free and fast wi-fi, laptop safes, innovative space saving furniture, wet rooms and tea and coffee making facilities as standard in every room. Sleeperz offers its guests a cooked and continental breakfast and an all-day brasserie menu is available in its lounge and bar.

    Sleeperz Hotel Dundee will sit at the centre of the 8km waterfront development next to its marquee attraction, a new £45m V&A at Dundee – a regional branch of the world famous Victoria and Albert Museum of arts and design – expected to open in 2016.

    The waterfront development is a 30 year project to regenerate a 240 hectare stretch of the North bank of the River Tay.

    The addition of restaurants, bars, hotels and the flagship V&A Dundee is predicted to create over 700 new tourism jobs, attract three million extra visitors and generate a further £1bn of spend in the city’s visitor economy.

    The opening of Sleeperz Hotel Dundee will create up to 30 local jobs and generate further opportunities for local hospitality industry and catering suppliers to benefit from working with the company.

    Mike Galloway, director of city development at Dundee City Council, said: “We are delighted to have attracted Sleeperz to our waterfront redevelopment in Dundee. This new hotel will provide further high quality accommodation for the many hundreds of thousands of additional visitors to the V&A Museum and it will create a powerful new landmark entrance into our city.”

    Since opening for business Sleeperz Hotels has won a string of awards.

    These include two RIBA awards for architectural excellence from The Royal Institute of British Architects, for Cardiff (2010) and Newcastle (2012) and recognition from as one of Britain’s Top-10 Family Friendly Hotels.

    Both Sleeperz Cardiff and Newcastle have won TripAdvisor Certificates of Excellence for each year they have been in business, putting them in the top 10 per cent of all hotels worldwide rated by members of the travel review website.

    To find out more, visit:

  • Newcastle Railway Hotel’s profits on track despite declining market

    David Myers chief executive of Sleeperz Hotels at the Newcastle property on Westgate Road

    Sleeperz Chief Executive David Myers outside Sleeperz Hotel Newcastle

    Sleeperz Hotel Newcastle reports excellent year-on-year growth in over-supplied hospitality market.

    Sleeperz Hotel Newcastle, a 98-bedroom premium budget lifestyle hotel on Westgate Road, has reported excellent year-on-year growth on the eve of the second anniversary of its opening.
    The hotel’s achievements are good news for Newcastle’s hospitality market which commercial property experts say is showing signs of long term decline and established operators argue is in danger of being overwhelmed by over-supply and new entrants.
    The hotel opened in January 2012, as a modern reinvention of a classic British railway hotel, less than two minutes’ walk from Newcastle Central Station.
    It is built on the site of a former derelict Parcel Works across two original railway arches bordering the northbound East Coast mainline.

    Sleeperz Newcastle’s Strong Second Year
    (year-on-year comparison to 2012):

    • 13% increase in occupancy
    • 12% increase in revenue
    • 13% growth in profits
    • 12.5% increase in REV PAR (revenue per available room)
    • An occupancy rate of 75% – 5% above the national average

    David Myers, chief executive of Sleeperz Hotels, said: “There’s no doubting that hospitality is a tough market in Newcastle Gateshead and whilst the city continues to attract established hotel brands and new operators, the overall Newcastle hotel market performance is in long-term decline. Sleeperz Hotel Newcastle has been very successful and that’s mainly due to our unrivalled location but also our distinctive brand identity. Sleeperz is different to many of its competitors, we offer stylish contemporary city living in a prime location at budget prices. We also deliver great customer service and are Newcastle’s highest ranking city centre budget hotel on TripAdvisor and, making us attractive to both leisure and business travellers.”

    In its first year trading, the hotel won a hat-trick of industry awards, including a RIBA (Royal Institute of British Architects) award for Architectural Excellence and welcomed over 35,000 guests.
    It has followed its landmark first year with an even stronger second 12 months welcoming almost 40,000 guests.

    This month, Sleeperz Newcastle received a Top Overall Ratings Award from users of – the leader in online hotel reservations and part of the group – placing it among the top 5,000 properties from Venere’s portfolio of 135,000 worldwide accommodations.

    Sleeperz’ success is in stark contrast to a growing number of established operators who have found trading difficult and say there are simply too many hotels and too many beds in Newcastle and Gateshead.
    In the past three years, Newcastle has seen several new hotels open in the city, including the Sandman Signature, Hotel Indigo, a second Jury’s Inn and Sleeperz Newcastle.
    There are more several more hotels pipelined to open which many existing operators feel will only add to the intense competition and force hotels into discounting and devaluing average rates in the Newcastle market.

    Future Hotel openings on Tyneside

    • A 251 bed Crowne Plaza is to open in the regenerated Stephenson Quarter
    • A 100 bedroom Tune Hotel is planned close to Newcastle’s Quayside
    • Motel One plans to open a 222 room luxury budget hotel in High Bridge Street
    • Premier Inn plans a 260-bed hotel in the former Co-op building on Newgate Street
    • Grey Street Hotel has new owners, the Malhotra Group, planning a multi-million pound refurbishment

    Worse still REV PAR (revenue per available room) – a trusted indicator of market performance – has been falling.
    It dropped 11% in 2012 from its peak in 2007, according to regional property consultants GVA, and yet hotel companies continue to invest in new openings, squeezing established operators and sparking a discounted price war among competing brands.
    To find out more, visit:

  • Newcastle Hotel is one of Britain’s best places to work


    Sleeperz Hotel Newcastle shortlisted in Best Employers in Hospitality Awards 2013 by

    Sleeperz Hotels Newcastle has been recognised as one of the best places to work in the hospitality industry in England and Wales, according to a leading hotel industry recruitment website.

    The design-led premium budget hotel in Newcastle city centre has been shortlisted for the Best Employers in Hospitality Awards 2013 England & Wales by, the hospitality industry’s leading recruitment website.

    The 98-bedroom hotel, situated off Westgate Road close to Newcastle Central station, is shortlisted in the Best Medium Group Hotel Employer category, and has also been ranked in the Top 50 best employers in hospitality in 2013.

    Javeed Anwar, head of sales and marketing at Sleeperz Hotels, said: “This is outstanding news and first class recognition for the way Sleeperz run hotels and value employees.

    Sleeperz business model is innovative and different in the hospitality industry. Our staff are trained in all aspects of the business, from guest relations to housekeeping, and don’t specialise in one area.
    This means they understand and appreciate what is involved in providing an all-round friendly, genuine and outstanding customer service to hotel guests.”

    The hotel opened its doors in January 2012 and within a year won a hat-trick of industry awards for architectural excellence, family friendly facilities and customer satisfaction.

    The latest nomination is down to the attitude and quality of the people working at the hotel, says general manager Mark Armstrong.

    “When we opened in Newcastle, we made a point of hiring local people who epitomised the reputation the North East has for being warm, friendly and down to earth. We’ve assembled a great team of hard working individuals who enjoy coming to work and it’s paid off,” said Mark.

    Sleeperz Hotel Newcastle will find out whether it is the best place to work in Hospitality in England and Wales at an awards ceremony in London on September 30th.

    For more about Sleeperz Newcastle, visit:

  • Landmark birthday for hotel with art at heart

    Let there be light, light artist Mick Stephenson, Sleeperz Hotels Head of Sales and Marketing Javeed Anwar, and Giancarlo Viglianisi of Empty Shop (at rear) in front of the original railway arch turned arts space.

    An award winning Newcastle hotel is celebrating its first birthday by transforming a historic railway arch into a contemporary modern arts space.

    Art in the Arch@Sleeperz, an exhibition of light-based art and urban city-scape photography, opens at Sleeperz Hotel Newcastle later this month marking a successful first year’s trading in the North East Capital.

    The exhibition has been installed in a passageway beneath an original railway arch of the East Coast Edinburgh to London rail line that is now part of the hotel.

    Sleeperz Hotels, an innovative UK budget hotel operator, transforms unusual pieces of land close to mainline rail stations into modern design-led city centre hotels.

    Javeed Anwar, marketing director of Sleeperz Hotels, said: “You will find art work in almost every hotel, hanging on walls or sitting on side tables.

    Art in the Arch@Sleeperz is different entirely. We are working with local artists to transform this archway into an exhibition space, giving the hotel a completely new dimension for guests, and featuring work that shares our passion for modern contemporary design and architecture.”

    The company opened Sleeperz Newcastle, a 99-bedroom premium budget hotel, in January 2012, on the site of a former derelict parcel works next to Newcastle Central Station.

    Six months later it was recognised by RIBA (Royal Institute of British Architects) with a Hadrian Award for architectural excellence, and described by the Architect’s Journal as Newcastle’s “Hip Hotel.”

    Sleeperz Cardiff Hotel also won a RIBA Award for architecture after it opened in the Welsh Capital in 2008.
    In 2012, Sleeperz Newcastle welcomed more than 34,000 guests to the hotel.

    “Newcastle has quickly established itself as the highest performing hotel in the group. Our focus on providing an affordable and elegant city living experience has helped us stand out in Newcastle’s ultra-competitive hospitality industry,” added Mr. Anwar.

    Art in the Arch@Sleeperz is being curated by Carlo Viglianisi and Nick Maylan of Empty Shop, an independent not-for-profit arts organisation, based in Durham.

    Empty Shop regenerates empty and disused spaces, turning them into art studios and holds events, exhibitions and workshops for a network of North East artists.

    The exhibition features a photo-essay curated by architectural photographer Steve Mayes telling the story of how disused parcel works sheds were transformed into an architecturally striking and award-winning hotel.
    Durham based light artist Mick Stephenson will also be showing light-based sculptures inspired by building, architecture and design.

    Mick spent 20 years as a sound and lighting technician in the music business and 15 years as a builder. Stephenson’s Fusion installation featured 4,000 pieces of everyday materials lit with LED lighting, and was commissioned for Lumiere 2011 – Durham’s bi-annual winter festival of light.

    Art in the Arch@Sleeperz will be open to the public from Thursday February 21st, for hotel guests and the general public to view.

    To find out more about Sleeperz Newcastle and Art in the Arch@Sleeperz, visit:

  • Newcastle Hotel celebrates hat-trick of awards

    The team

    Sleeperz Hotel’s first year in business yields awards for architecture, family friendly facilities and excellence in customer service

    Staff at a Newcastle Hotel have celebrated winning a hat-trick of prestigious awards just one year after opening for business.

    Sleeperz Hotel Newcastle, a 98-bedroom premium budget hotel, opened in January 2012 on the site of a former derelict parcel works. It has quickly established itself as one of the city’s favourite destinations for leisure and business travellers.

    Sleeperz Hotels Newcastle – Year to Remember:

    • Welcomed 34,000 guests in 12 months
    • Winner: RIBA Hadrian Award from the Royal Institute of British Architects for architectural excellence
    • Winner: Simply the Guest Awards 2012 in the Family Friendly Hotels category.
    • Winner: TripAdvisor Certificate of Excellence, with a reader review rating of 4.5 out of 5
    • Ranked #14 out of 82 hotels in Newcastle on TripAdvisor
    • Opened a free contemporary arts exhibition space called Art in the Arch@Sleeperz for guests and the public

    David Myers, chief executive of Sleeperz Hotels, said: “We knew when we opened our doors that we were bringing something new and exciting to Newcastle’s hotel scene, but these awards confirm how highly Sleeperz Hotels are rated by the public, travel industry and the finest architects in Britain.”

    Sleeperz Hotels specialise in transforming unusual or awkwardly shaped pieces of land close to mainline rail stations into striking architecturally impressive modern hotels.
    Its first hotel, Sleeperz Cardiff, also won a RIBA award for architectural excellence within a year of opening.

    “A stay at Sleeperz offers a stylish urban living experience in a city centre hotel at extremely affordable prices. What sets us apart from other competitors in the budget hotel sector is our passion for contemporary design, excellent customer service, attention to detail and distinctive vibrant interiors,” said Mr. Myers.
    To celebrate its achievements Sleeperz Hotels transformed an original railway arch inside the Newcastle hotel into a contemporary art exhibition space for hotel guests and the public to enjoy.

    ArtintheArch@Sleeperz is an exhibition of light-based art by Durham artist Mick Stephenson and is curated by Carlo Viglianisi and Nick Maylan of independent Durham arts organisation Empty Shop.

    The exhibition was unveiled at the hotel’s first birthday party and is open to the public free of charge.
    Mick Stephenson, a former sound and lighting roadie for bands including Pink Floyd and The Police, installed light-based sculptures inspired by building, architecture and design.

    A photographic exhibition also tells the story of how the hotel was transformed from dilapidated sheds into a sleek glass fronted city hotel.

    To find out more, visit:

  • Top Travel award for family friendly Newcastle Hotel


    A premium budget hotel in Newcastle has won a top travel industry award for being family friendly.

    Sleeperz Hotel Newcastle, a 99-bedroom six storey hotel close to the city’s Central Station, was top rated in the family friendly hotels category of’s Simply the Guest Awards 2012.

    The awards are voted for by customers of the travel booking website and are based on reviews by guests who stayed at the hotel.

    Javeed Anwar, head of marketing for Sleeperz Hotels, said: “It’s extremely pleasing when a hotel wins an award voted for by its customers rather than a panel of industry experts. It shows that you are meeting the needs of your customers and providing the kind of service that helps people enjoy a pleasurable and memorable hotel stay.”

    91 per cent of customers said they would recommend the hotel to a friend and 92 per cent said they would definitely stay again.

    Sleeperz Newcastle has ten family rooms, all featuring a queen sized double bed and spacious bunk beds.
    Innovative space saving furniture, including a pull-out luggage rack, floating shelving and open wardrobes on the walls make great use of space and are designed to exceed the expectations of a family staying in a modern city centre hotel. Children under 15 also eat free at the breakfast buffet which serves hot and continental style food.

    One customer wrote:
    “The hotel lived up to the description; clean, modern and functional. Surprisingly, given the location in the city centre it was very quiet in respect of both traffic noise and other guests. Breakfast was well presented with a wide choice of both hot and cold items. Good value for money, friendly helpful staff, central location; would definitely stay here again.”

    This latest award adds to an impressive year for the innovative budget hotel business which opened its Newcastle hotel in January 2012.

    In June, Sleeperz Newcastle won a RIBA Hardian Award for architectural excellence from the Royal Institute of British Architects (RIBA) and the Architect’s Journal described it as “Newcastle’s Hip Hotel.” Sleeperz Cardiff hotel previously won a RIBA Award in 2010.

    The hotel was built on the site of a former derelict parcel works and is just two minutes’ walk from Newcastle Central Station. Sleeperz Hotels has plans to expand and build new hotels with sites under consideration in London, Glasgow and Edinburgh.

    For more about Sleeperz, visit: and Simply the Guest Awards 2012.

  • Hotel honours fallen Cardiff Soldier

    Laura Peeroo

    Staff at a Cardiff Hotel are donating their Christmas party kitty to a woman who is running 415 miles in memory of a fallen Cardiff soldier.

    Capt. Stephen Healey, from Rumney Cardiff, died serving with the 1st Battalion Royal Welsh in Afghanistan and was the 415th British soldier to die during combat operations.

    Staff from Sleeperz Hotels Cardiff pledged the funds to support Capt. Healey’s partner Thea Davies, who is raising money for a military veterans charity by running 415 miles over the next year by entering marathons and half marathons.

    Ms. Davies is running for Blind Veterans UK, a charity set up to help veterans recover from sight loss and regain a sense of independence in their lives.

    It was a charity close to the Capt. Healey’s heart and one which has helped many wounded members of 1st Battalion Royal Welsh Guards.

    She has already raised more than £3,500 since she started running in October and is heading to Bermuda in January to run the Bermuda Marathon.

    Laura Peeroo, general manager of Sleeperz Hotel Cardiff, said: “Christmas is a party season but more importantly it’s a time for giving.

    Members of the armed forces make the ultimate sacrifice to keep our country safe and sacrificing our Christmas party kitty is the least we could do to show our support for Thea and to honour a true Welsh hero.

    We wish her every success in clocking up those miles and applaud her determination to help our wounded veterans.”

    The hotel staff donated its £200 party kitty, which was made up to £400 by Sleeperz Hotels, a fast growing innovative budget hotel operator, with hotels in Newcastle and Cardiff.

    David Myers, chief executive of Sleeperz Hotels, said: “I’m so proud of our Cardiff team for making this generous donation and bringing Thea’s fundraising efforts to our attention. We wish her well and there will always be a bed waiting for her to recover in whenever she runs in Cardiff and Newcastle.”

    You can find out more about Thea’s 415-mile fundraiser at: and donate at:

    For more about Sleeperz Hotels, visit

  • Sleeperz appoints youngest-ever manager at Newcastle hotel

    Mark Armstrong

    Sleeperz Hotels, the innovative UK budget hotel operator, has appointed its youngest ever manager at its Newcastle city centre hotel.

    Tess Campbell, 23, from Darlington, has been promoted to Deputy General Manager at Sleeperz Hotels Newcastle, just one year after joining the company to work at its premium budget hotel near Newcastle Central Station.

    Sleeperz Hotels is a fast growing innovative budget hotel operator with hotels in Cardiff and Newcastle and plans to expand into Manchester, Birmingham and London by 2015.

    It specialises in building stylish design-led hotels on unusual pieces of land near mainline railway stations in the centre of major UK cities.

    Ms. Campbell studied International Tourism Management at Leeds Metropolitan University and worked at Hotel Bannatyne, Darlington and at MalMaison in Leeds before being recruited by Sleeperz as reception manager at its first North East Hotel.

    Mark Armstrong, general manager of Sleeperz Hotel Newcastle, said: “Every once in a while you find someone who has all the personal qualities you look for in a future leader and in Tess’ case her age was irrelevant, she was ready and willing to take on management responsibility and she is already making a major impact on the business.”

    Campbell’s rise up the management chain has mirrored the success of the Newcastle hotel, which opened in January 2012, on the site of a derelict parcel works near St Nicholas’ Cathedral and the city’s historic Castle keep.

    In its first year, Sleeperz Hotel Newcastle won a RIBA Hadrian Award from the Royal Institute of British Architects for architectural excellence and was described by The Guardian’s hotel critic as a “trendier version of a Premier Inn.”

    Ms. Campbell, said: “Sleeperz Hotels has an innovative business model where staff work across all departments of the hotel, learning to excel in everything from housekeeping to food and beverage and customer relations.

    I’m thrilled to have secured my first management role with the company because we all muck in together and I get stuck into every aspect of the hotel operation. I am learning the business of hotel management in a truly rounded way that can only make me a better hospitality professional in the long term.”

    Sleeperz Hotels demonstrated its confidence in Campbell’s ability by making her acting general manager of the Newcastle Hotel just days after she was promoted.

    She ran the hotel and its staff for two weeks while her general manager took annual leave.

    David Myers, chief executive of Sleeperz Hotels, said: “Tess is an excellent example of how Sleeperz aims to develop and inspire its staff.

    She has the warmth and charm that people expect when they come to Newcastle and our customers inspire her to work hard and provide a first class service. We strongly believe in the idea that if you’re good enough you are old enough.”

    For more visit

  • Word of Mouse boosts sales at Sleeperz Newcastle Hotel


    Sleeperz Newcastle flying high thanks to positive internet reviews

    (Newcastle, April 12 – 2012) Before the internet, a satisfied traveller might write some comments in a hotel’s guest book or tell a friend, now customers go online to tell the world what they thought of their hotel stay.

    The popular and growing trend in hotel customers reviewing their stay using online travel websites and booking engines is proving to be a make or break factor for businesses operating in the hospitality industry.

    Sleeperz Hotels, the innovative budget hotel business, is one company that is experiencing the benefits of the trend called “word of mouse”.

    Sleeperz opened its latest design-led premium budget hotel in Newcastle in January and says strong trading and higher than expected sales in its first three months have been boosted by positive customer reviews on three major travel websites and booking engines.

    Sleeperz Newcastle is currently: –The highest ranked hotel in Newcastle -The only 5/5 ranked hotel in Newcastle -The No. 1 Budget Hotel in Newcastle

    Javeed Anwar, Head of Marketing and Sales for Sleeperz Hotels, said: “Word of mouse is something that hoteliers and hospitality professionals ignore at their peril.

    More and more people are using the internet to book short breaks, hotel rooms and holidays these days and customer reviews can make or break a brand.

    The excellent reviews and rankings on three of the most influential websites in the travel industry are a strong indicator of consumer confidence in Sleeperz Hotels, especially as we are a relatively new brand.

    We are so confident about this we carry a link on our website homepage direct to TripAdvisor reviews.”

    Sleeperz entered the budget hotel sector in November 2008 when it opened its first hotel in the Welsh capital Cardiff. It recorded average occupancy figures of 66% for its first year, well above the city and national averages.

    Sleeperz Newcastle is on track to do even better

    Mark Armstrong, general manager of Sleeperz Newcastle, said: “We have easily exceeded the occupancy and sales targets we set for ourselves for the first quarter and have found that we are regularly fully booked on weekends.

    A lot of this success has been due to internet bookings and positive reviews but it all comes back to a simple truth, did the customer like the hotel and enjoy their stay.”

    Sleeperz’s philosophy of creating stylish hotel properties with modern cutting edge architectural design sets the brand apart from other larger competitors in the budget hotel sector such as Premier Inn and Travelodge.

    Boutique hotel owner and interior design expert Janine Powell was hired as a consultant to create an air of sophisticated vibrancy at Sleeperz Newcastle.

    Newcastle’s glass fronted hotel has compact rooms with fresh, colourful and contemporary interiors.

    Aston Bowles, Head of Digital at Newcastle marketing agency Adessi, said: “Sleeperz is a new and interesting brand and they are showing what can be achieved when you combine a good operational product with an engaging online presence, creative use of social media networks and a willingness to interact with customers, whether they are satisfied or complaining.

    As in the real world, having a good strategy, listening to people and engaging properly are the cornerstones of being successful in online business.”

    The company has plans to expand and Sleeperz has earmarked major UK cities, including Liverpool, Manchester and London as potential venues for hotels in the next phase of the company’s development.

    For more visit