Cardiff Hotel Makes the Grade with Design Programme
August 25, 2011
One of the capital’s newest and most stylish hotels is celebrating, having been handpicked to appear on a programme which celebrates the best that the industry has to offer – across the world.
The design-led Sleeperz Hotel, which is situated directly adjacent to Cardiff Central Station will feature during the next season of S4C’s 04 Wal: Hotels of the World series, hosted by Aled Samuel and interior designer, Leah Hughes.
The programme is a new take on the popular 04 Wal, which for 9 years has focused on people in their homes and decided to mark its tenth year with something a bit different.
Sleeperz finds itself in esteemed company as hotels that have already featured in the first series include Raffles in Dubai, the XVA Art Hotel in the United Arab Emirates and Morocco’s Dar Darma. The second series is due to hit the screens this autumn.
The Sleeperz concept is based around compact hotels in city centre locations adjacent to mainline railway stations, offering great value for money. Cardiff’s hotel is the first of several others planned across the UK.
The hotel is a modern, highly visible and instantly recognisable building with stylish, high specification room designs, each of which feature floor to ceiling windows that afford views across the city and maximise their compact space with bespoke furniture.
Speaking about the hotel’s television debut, Sleeperz Head of Marketing & Sales, Javeed Anwar, said he was delighted that the building’s striking architectural design and stylish interior design had appealed to the programme makers.
“The design of the hotel really is unique and much effort has been taken to create this quality lifestyle alternative in the heart of the city, offering guests a great deal of style and great value for money with room rates starting from just £55 a night.
“To have that recognised by such a respected programme – and sit alongside literally some of the best hotels in the world – is a real achievement and something we’re obviously very proud and excited about.
“At Sleeperz, every effort has been taken to create a modern, colourful and contemporary environment with a focus on the highest quality fittings – luxury beds, power showers and flat screen televisions are found in every room, and the communal areas are bright, stylish and inviting.
“We’re absolutely delighted that all this will be seen by viewers of this popular programme and the filming was a great experience in itself. We’re looking forward to seeing it on screen in the autumn!”
Speaking about the series, executive producer, Gwenda Griffith, said:
“Choosing the hotels that featured was a real pleasure. I was looking for ‘a story’, whether it be a pure architectural story, an uncompromising design story, or a story that bridges the gap between art, fashion, architecture and interior design. It follows that each hotel is different and has its own individual thrust.”
Notes to Editors
Sleeperz Hotels is a new and innovative UK budget hotels business.
It opened its first UK hotel in the Welsh capital Cardiff in 2008 and is working to a plan to expand and build further hotels in major UK cities, including Liverpool, Manchester and London.
Sleeperz prides itself on introducing a new generation of compact lifestyle hotels into the UK budget hotels market and creating a design led philosophy of colourful, stylish, compact contemporary rooms at affordable room rates.
Its aim is for its customers to experience stylish urban living in a city centre hotel environment.
Sleeperz also aims to build distinctive buildings that make a positive architectural contribution to the cities in which it chooses to build hotels.
The growth in Sleeperz – and the construction of its second UK hotel in Newcastle – has been driven by a £7m investment in the business by the company's investors, including Andre Hoffmann, and Connection Capital. The debt finance for the Newcastle development is being provided by The Co-operative bank.
Videos detailing the hotel experience are available to watch on YouTube at the following link: www.youtube.com/sleeperzhotels