Archive for November, 2011

  • Sleeperz appoints management team for Newcastle Hotel

    (Newcastle, November 17 – 2011) Sleeperz Hotels, the innovative budget hotel business, has announced the appointment of a management team for its soon to open Newcastle property.

    Mark Armstrong has been named as general manager and brings with him 23 years experience in the hospitality industry, including time spent managing both The Staybridge Suites and The Caledonian Hotel in Newcastle.

    Deborah Parkinson, of Denton Burn Newcastle, has been hired as sales manager. She joins with 11 years experience in the hotel industry having worked her way up from receptionist to a general manager position with Premier Inn Hotels in Newcastle.

    Construction is well underway on the 98-bedroom, six storey hotel situated on the site of the former Parcel Works on Newcastle’s Westgate Road near Central Station. The hotel is scheduled to open in January.

    Mark Armstrong said:

    “This is a dynamic time for the hospitality industry in Newcastle and the North East. Sleeperz is bringing a completely new premium budget hotel product to the region and I’m excited about building a successful team, providing great service and building a first class reputation for the hotel.”

    Mark, originally from Northern Ireland, started his hospitality career in Australia. He trained on the management development programme at the five-star Sheraton Sydney Airport Hotel. He moved to Newcastle in 2005 as general manager at The Caledonian Hotel.

    Mark will oversee the recruitment and development of 25 staff at Sleeperz Newcastle and manage the hotel’s daily operations.
    In his spare time, he likes to stay fit and runs two International Marathons every year.

    Deborah will be responsible for developing the hotel’s profile within the corporate market and attracting bookings for meetings, conferences and business travel.

    “This is a great opportunity to develop my career by helping grow a new and exciting budget hotel brand. The hotel is already looking superb and we are all looking forward to putting Sleeperz Hotels on the map in the North of England,”

    said Deborah.

    David Myers, chief executive of Sleeperz Hotels, said: “We like to think of Sleeperz as the BMW Mini of the budget hotel world. Our hotels are colourful, classy, compact and highly affordable. We are pleased to welcome Mark and Deborah into the business and excited to watch them grow our Newcastle hotel.”

    Rates start from £60 for stylish well designed bedrooms with wet-rooms featuring underfloor heating, steam proof mirrors and attractive glass desks designed for business travellers. Rates also include free Wi-Fi and telephone calls.

    The development is Sleeperz second UK hotel and follows around £7m of investment in the Sleeperz brand and the opening of its Cardiff property in November 2008.

    The company has plans to expand and has earmarked major UK cities, including Liverpool, Manchester and London as potential venues for hotels in the next phase of development.

    For more about Sleeperz Newcastle, visit

  • Sleeperz Hotels expands in dynamic budget hotel sector

    (London, November 17 – 2011) Sleeperz Hotels, the innovative budget hotels business, is expanding by creating a new niche in the UK’s fast growing budget hotel sector.

    Sleeperz Hotels opens its second UK hotel in Newcastle in January and aims to set its design-led premium budget hotels apart from market leaders Travelodge, Premier Inn and Holiday Express.

    The opening of the 98-bedroom hotel near Newcastle’s Central Rail station follows Sleeperz Cardiff, which opened in the Welsh capital in November 2008.

    David Myers, chief executive of Sleeperz Hotels, said:

    “This is an exciting time for our business. While development in the global hotel sector has slowed we have found a way to open new hotels in the UK at a time that is right for both the consumer and the Sleeperz product.

    A stay at a Sleeperz Hotels is more interesting than at a predictable budget chain. Our philosophy is design-led with bold contemporary interiors and eye catching buildings near to city centre rail stations with rooms from only £60.”

    According to the latest report from Hotel Analyst, a leading provider of news and market intelligence for investors, the budget hotel sector is the fastest growing segment of the UK hotel industry.

    “Sleeperz is different from the majority of hotel chains in the budget sector. Put simply, we are the first UK hotel business to offer consumers budget boutique, and this gives us a different appeal from the sector’s big brands,”

    added Mr. Myers.

    Sleeperz Hotels feature modern transparent glass business desks, wet rooms and free wi-fi access.

    The number of branded budget hotel rooms has more than doubled in the past decade, illustrating the rapid growth of this segment.

    Between 1993 and 2010, the branded budget market grew more than tenfold says Hotel Analyst.

    Sleeperz Hotels has attracted £7m worth of investment from Connection Capital and has plans to expand with sites under consideration in London, Liverpool and Manchester.

    For more visit: